Fix What’s Holding Your Sales Back
Go-to-Market Strategy That Fits Your Stage
Design clear, practical go-to-market plan. Together, we define a focused ICP, sharpen messaging and use cases, prioritize distribution channels, and build a sales motion that matches the company's stage and goals.
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Answer critical operational questions:
– Who to hire, and when?
– How to set achievable targets and compensation plans?
– How to track performance and course-correct early?
Goal: create a GTM engine that is structured, scalable, and aligned with real growth, not assumptions.
Building Predictable, High-Quality Pipeline
When pipeline generation isn’t consistent, it’s usually not a people problem, it’s a system problem.
I work with teams to diagnose where the gaps are: whether it’s top-of-funnel volume, weak qualification, or a lack of clear outbound strategy.
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Together, we design a structured plan to:
– Stabilize pipeline generation and improve predictability
– Identify and fix where good leads are dropping off
– Build targeted outreach that cuts through the noise and creates real conversations
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Goal: move from reactive prospecting to a proactive, repeatable engine for growth.
Turning First Meetings Into Real Revenue
Early interest is not enough, without strong deal management, deals stall and opportunities fade.
I help sales teams bridge the gap between first conversations and closed won deals.
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Together, we tackle critical execution gaps:
– Structuring discovery calls to lead toward clear next steps
– Improving conversion from POCs and pilots to closed revenue
– Defining paths to executive sponsorship and decision-making
– Clarifying how to package, price, and position your offering for buying groups
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Goal: build a sales process that creates urgency, gains executive support, and drives real commitment — not just conversations.
Gal Aga, CEO @Aligned
“Asya has strong business acumen, she can uncover the real gaps and wouldn’t be shy to challenge the status quo, her hands-on approach immediately puts you at an advantage as you have not only a strategic partner that helps to navigate the ship, but also a highly experienced operator that knows how to implement and manage the changes.”
Erez Cohen, CEO @BlockA
“Asya’s workshop was exactly what the team needed! The level of detail was really impressive. We received tactical and actionable frameworks that are adjusted to our team’s size and target audience.
The best part is the conversation and real-life examples brought during the discussions that helped us spot some of the mistakes we have been making and how to improve it going forward”
Leonid Mirsky CEO @OpsFleet
"Since we started working with Asya, I gained confidence and clarity into how to lead the sales process. We fully reshaped how me and the team approached discovery, the handover between stages and even started to sell Annual commitment plans!Now, I have confidence in the direction we are going as a team and with Asya’s help, we are hiring sales reps to replicate the process we built”